Terms of Service

Version 2026-10-03

These terms apply to every order and every free pilot request at reelnb.com. They are written in English, and the English version binds. Parts in [square brackets] are still to be completed.

1. Who we are

reelnb is operated by [legal entity name], [registered address], registered in [register] under number [number], VAT number [number] ("reelnb", "we", "us"). You can reach us at info@reelnb.com.

2. Who reelnb is for

reelnb is a service for businesses: hotels, guesthouses, holiday rentals and other places to stay. By ordering, or by asking for a free pilot film, you confirm that you act for business purposes, that you are at least 18 years old, and that you are the owner or the manager of the property, or are authorised to act for it ("you"). As far as the law allows, rules that protect consumers do not apply.

3. What we make

We make a short film of your property ("the film") from the photos and information you give us. A filmmaker writes and directs it; the images are made with AI tools. The film is synthetic content: it is not a recording of your property, and the people in it are characters created by reelnb, not real persons. Our characters also appear in other clients' films. Within these limits the film is true to your property (Section 9).

4. How an order is made

1. You name your property, choose a guest and a film, send your photos and sign the consents in the last step (Section 5).
2. A paid order becomes binding when your payment is confirmed; we confirm it by email.
3. A free pilot request becomes binding only when we accept it by email (Section 17).
4. We may decline an order before we start work, for example when the photos cannot make a truthful film or raise a legal concern. You then get your money back in full.

5. Signing

You sign your order's consents electronically: you type your name, say who you sign as and confirm that you may agree on the property's behalf. This is a simple electronic signature under the EU eIDAS Regulation, and you agree that it binds you as a handwritten signature would. We keep a record of what you signed, word for word, with the version of these terms, the time, the IP address and browser you signed from and a fingerprint (hash) of each photo the consents cover. Records are only ever added to, never changed, and we email you a copy.

6. Your photos and other material

What you confirm. For every photo, video, text and logo you send us or let us use ("your material"), you confirm that:

• it is yours, or you have the permission of everyone who holds rights in it, including the photographer;
• every person who can be recognised in it has agreed to its use, or you have another lawful basis to let us use it. Tell us which photos show people: we leave them out or keep the people out of the film;
• it shows your property as it really is.

What you allow us. You give us a non-exclusive, worldwide, royalty-free licence to use your material to make your film: to store it, to process it with AI tools, also through our service providers, and to adapt it into reference images and scenes. This licence ends when your film is delivered and the time for changes (Section 8) is over, unless you allow more below or in Section 17.

Optional: your own published photos. If you tick this box in the order, the licence above also covers the photos you published on your own website, on your own social media accounts and in your own listings on booking platforms such as Booking.com or Airbnb.

Optional: showing your film. If you tick this box in the order, we may show the finished film, your property's name and the fact that you are our client as an example of our work, on our website, on our social media and in conversations with other clients, and we promote your film there free of charge. You can withdraw this for new uses at any time by email; existing posts may take a short time to update or remove.

If someone claims rights in your material. You will help us answer the claim, and you will cover the costs and damages that result from what you confirmed above not being true. We may stop using any material that is challenged.

We may refuse material we cannot verify or that raises a legal or ethical concern.

7. Prices and payment

• Prices are shown in the order before you pay, in US dollars, and are paid in advance through Stripe. We never see your card details.
• Prices do not include VAT. Where VAT applies, it is added at checkout; for businesses in other EU countries the reverse charge may apply.
• You receive an invoice by email.
• A discount or offer (for example the thank-you offer of Section 17) applies once, to the order it was given for, cannot be combined with another or exchanged for money, and ends on the date stated with it.

8. Delivery, changes and refunds

• Delivery. We deliver the film by email, with a link to watch and download it, within 3 to 10 days of your payment and your photos. The earliest depends on its length (from 3 days for 15 seconds, 5 days for 30 seconds and 7 days for a minute); depending on our workload it can take up to 10 days, and a longer custom film up to three days past its earliest. The order and its confirmation email state the range for your film. If your film will take longer, we tell you before its latest day. The link stays open for 30 days, so keep your own copy. Free pilot films have no target date (Section 17).
• Changes. Tell us within 14 days of delivery what is not right. We fix what does not match your property or your order, in one round of changes. A different idea, guest or length is a new order.
• Refund. If we cannot make the film right for your property, we refund the price in full, and you then may not use the film.
• Cancellation. You can cancel for a full refund until we start work on your film, usually within one working day of your payment. After that, payment is refunded only under this section or where the law requires.

9. Truthfulness

We do not change the real shape, colour, material or location of anything we show of your property. We may change the light, the weather, the season, the time of day and the movement of the camera, and we add our characters. What cannot be seen in your material stays out of the film; if a scene cannot be made truthfully, we simplify it or leave it out.

10. Your use of the film

• Once you have paid (a pilot film: once it is delivered), you may use the film worldwide and without time limit to promote your property: on your website, on your social media, in your booking listings and in advertising. You may cut and shorten it, as long as Section 11 is kept.
• You may not use our characters or parts of the film for other content, sell or license the film to others, use it to train AI, or present it as real footage.
• We will not license your film to anyone else. We keep our rights in our characters, methods and tools.

11. Telling people the film is made with AI

The film is AI-generated content that shows a real place, which Article 50 of the EU AI Act requires to be disclosed. So every film carries a small "AI" label in the picture, the European Union's icon, from its first frame. When you publish it:

• keep that label visible: do not crop, cover or remove it, and do not cut the film so that it is lost;
• add the line we give you with the film ("Created with AI from real photos of your property") to the post, and switch on the platform's AI label where it has one (Instagram, Facebook, TikTok, YouTube);
• do not present the film as footage of real people or of a real shoot, and do not remove any other marking it carries.

You are responsible for how you publish and caption the film; if you are unsure, ask us and we help you word it.

12. Fair use

You may use reelnb only for a real property you may act for. You may not send material that is not yours to give, ask for content that misleads about a property or is unlawful, sexual or hateful, try to copy or reverse-engineer our methods, or misuse or overload the service.

13. Liability

• We are liable without limit for damage we cause intentionally or through gross negligence, and for injury to life, body or health.
• Otherwise our liability is limited to the price you paid for the order concerned, and for a free pilot film to [EUR 100].
• We are not liable for lost profit, lost bookings or other indirect damage, or for how you publish the film (Section 11).

14. Suspension and ending

We may refuse or stop an order, and suspend access, if these terms are seriously breached, for example through fraud, material that is not yours to give or unlawful requests. Sections 6, 10, 11, 13 and 16 continue to apply after an order ends.

15. Changes to these terms

We may change these terms for future orders. The version you signed, which your signed record names, applies to your order.

16. Law and courts

These terms are governed by the law of [the Slovak Republic], without its conflict-of-laws rules and without the UN Convention on Contracts for the International Sale of Goods. Disputes go to the courts of [Bratislava], unless mandatory law provides otherwise.

17. The free pilot (before launch)

Before reelnb opens to everyone, a limited number of places can ask for a free pilot film through the same order form, without payment.

• A request, not an order. Because there are few free films, because the pilot is meant to show our work and because we want it to show different kinds of places, we choose the places ourselves, depending on whether a place and its character fit our promotion at the time, and may decline any request without giving reasons. A request becomes binding only when we accept it by email.
• If your place is not chosen, we thank you with a discount on your first film when reelnb opens. We send it once, by email; its size, conditions and end date are stated in that email. You do not have to use it.
• The pilot film is 20 to 30 seconds long, in landscape 16:9 and 1080p. On request we also cut a portrait 9:16 version from it, free of charge. No delivery date is promised: pilot films take the time they need, and we write to you when yours is ready.
• The pilot's licence is required. By asking for a pilot film you give us a free, non-exclusive, worldwide licence to use the photos and videos you send and those you published on your own website, your own social media accounts and your own listings on booking platforms, together with your property's name, logo and descriptions: to make the film, including processing them with AI through our service providers, and to show the finished film, these photos and your property's name as an example of our work on our website, on our social media, in our advertising and in conversations with other clients. You confirm that you hold the rights to this material, or have the permission of those who do and of every person who can be recognised in it, and you will tell us if any of it is not yours to give. We do not sell this material to others or use it to train AI models. You may ask us to stop using the film for new promotion at any time; existing uses may take a short time to update or remove.
• One pilot request per email address. You may use your pilot film as you would a paid one (Section 10).
• The rest of these terms applies to pilot films too, except what concerns payment and refunds.

18. Contact

Questions about these terms: info@reelnb.com. How we handle personal data is explained in our Privacy Policy.